The Market Seen from the Street: 2025, Here We Go! Building the Future!
Time flies. The year has only just begun, and January is already almost over. 2024 was a remarkable year, one in which I regained confidence and finally put into practice a plan I had designed and written back in 2021.
Why only in 2024? Like many others, I was waiting for the perfect opportunity. However, I realized that perfect opportunities don’t exist. We must create them ourselves, even when they seem “academically impossible,” as my friend and mentor Tiago Pereira aptly says.
Once the idea was created, the process followed its usual cycle: execute, test, validate, improve—always with the certainty that failure is part of the journey.
There are no miraculous formulas. I believe the key lies in working hard and having the humility to accept that growth depends on continuous evolution and the relentless pursuit of solutions to overcome the challenges we face every day.
Writing and talking about this is simple, but implementing it is another story. Often, we overcomplicate things, driven by fear of failure or criticism.
That’s why I set simple goals, based on small, concrete steps, leaving no room for utopias or unrealistic ambitions:
Build a team with medium- and long-term goals.
Develop, test, and validate differentiated real estate consultancy services.
Increase business volume and ensure a steady cash flow.
Create the necessary conditions to achieve significant growth in 2025.
While results are crucial, I increasingly believe that what truly matters is the process and the procedures that lead us there. If the journey is consistent and resilient, success will be a matter of time and focus.
We are often fascinated by examples of quick results. I commend those who achieve them. However, life has taught me to be increasingly patient, even as I maintain momentum in the process of creation and execution. Never stop, always move forward, while avoiding excessive dependencies. Independence, whether as an individual or an organization, is an increasingly valuable asset.
Another critical point in laying the foundation of our operations was defining the Non-Negotiable Organizational Principles. These have become a compass for strategic decisions, especially in times of uncertainty.
Moreover, I am certain that building the team was the decisive factor in achieving our defined goals. They provided the confidence needed to move forward, no matter the challenges.
Today, I feel grateful and proud. I want to highlight Pedro and Gonçalo, who believed in the project and embraced the inherent risks. I also want to acknowledge the contributions of Hugo, Miguel, Nuno, and Miguel II—each of whom played a crucial role in what we have been building.
The 2024 Summary:
The Strength of the Team: "Teamwork Makes Dreamwork"
We closed 2024 with a team of three full-time members and two part-time contributors. We were pleasantly surprised by the spontaneous interest of experienced professionals who reached out, expressing a desire to join our team. This was a novelty for us, as we never advertised recruitment opportunities. It all happened organically, and we are extremely proud of that.
Differentiated Real Estate Consultancy Services
We identified three key areas and structured specific products to meet the needs we observed in the market:
Real Estate Analysis and Valuation: Feasibility reports and evaluations for real estate projects and assets.
Personalized Consulting: Expert support for strategic decision-making (Real Estate Investment).
Investment Management for Real Estate Projects: Tailored solutions for real estate project development.
3. Operational and Financial Management
One of the main objectives for 2024 was to ensure stable cash flows and reduce the effort required for client acquisition. To achieve this, we focused on planning, creating processes, and improving efficiency and productivity. Our motto was simple: create, test, adjust, validate, and repeat.
By the end of the year, we decided to invest further in technology and automation to optimize our processes. It’s a demanding path, but we know it’s essential for continuous improvement.
Everything we’ve built so far, as the saying goes, was done “with the dog’s hair.” We reinvested the profits from our services into processes and procedures, without resorting to external financing to accelerate growth.
Outlook for 2025:
In 2025, we aim to consolidate our real estate consultancy services and take on a more dynamic and prominent role in real estate project investments. We are working towards launching a new business unit by the second quarter.
Our goals for the year are ambitious but clearly defined:
Enhance the quality of our services and client pipeline.
Integrate technology and automation into our services and develop innovative tools for the market—a process already underway, led by Daniel and Pedro II.
Expand the team to six full-time members.
Triple our business volume.
Strengthen our position as a reliable and innovative solution for our clients and partners.
Conclusion
We are ready to face 2025 with confidence, determination, and a clear vision. Our focus remains on the process—ensuring consistency and resilience to achieve our objectives.
The journey will not be easy, but we have the team, the strategy, and the drive to deliver the results we aspire to.
Whatever the challenge, we will continue to be a trusted solution for our clients and partners, while creating opportunities and building the future of our business.
We move forward together!
See you soon,
André Casaca
